What Is AI in Supply Chain Marketing?  AI in supply chain marketing is the use of AI tools to support content, analysis, campaign execution, and decision-making inside logistics and supply chain marketing teams. For decades, marketing barely existed as its own function in this industry. It was sales support, a one-off flyer, or one person wearing too many hats. 

Nearshoring means moving operations or hiring talent in nearby countries rather than distant ones. For a US company, that usually means Latin America instead of Asia. The trade is deliberate: you give up the rock-bottom rate of the far side of the world for proximity, overlapping work hours, and a team you can reach before lunch. This guide explains what nearshoring is, how it differs from offshoring and reshoring, and why US supply chain operators keep moving work closer to home.

What if the biggest barrier to your company's growth is your talent acquisition model, not market competition or a global downturn? It's the constant resume black holes, salary wars, and projects lasting longer to find the right people. For too long, we have just accepted this broken system as the price of doing business; no more.